Agriculture is the backbone of the Indian economy. However, it is currently plagued by several problems: some of them being natural and some others being manmade. The extent to which farmers and end users are empowered, is highly questionable.Although arable land availability in India is abundant, only approximately 30% of that capacity is utilized. This is because of factors such as seasonality, irrigation infrastructure, solar radiation etc., decide the fate of the crops. Most vegetables in our markets are available throughout the year, implying that they are being transported from different places to those places where there is no production. Every kilogram of vegetables travels an average distance of 750 kilometres. The cost of such transportation is borne by the farmers. Some vegetables are stored in cold storage facilities for months together before they reach the end customer. India is the largest producer of pesticides in Asia and ranks twelfth globally in the consumption of pesticides. Majority of the Indian population is engaged in agriculture and is therefore exposed to pesticides used in agriculture.